byFresh
An online grocery store that makes your life easier and less stressful. What do dairy, eggs, veggies call for in your fridge? You can order at your fingertips with this app. Order scheduling & subscriptions are also available on this app, so you can live life in full automation! Order today, delivered tomorrow.
Problem Statement
- COVID-19 has led to a fear of people going out.
- A grocery store can be hard to find when you are new to the area.
- Busy schedules make it difficult to do shopping.
- Supplies are not delivered on time.
- The availability of different brands of products is not guaranteed.
- Stores don't offer subscriptions and scheduling.
Solution
- The byFresh app lets you order groceries at your fingertips.
- You can shop thousands of products from various brands with ease.
- You order today, get it by tomorrow morning.
- You can subscribe to orders or schedule your orders to simplify your life.
- Pause your deliveries. if you are on a vacation.
User Persona
Dhiraj Sharma
26, Software Engineer
Bangalore, Karnataka
26, Software Engineer
Bangalore, Karnataka
Motivation
- Wants an app to make grocery shopping easier.
- Schedule my orders for the week.
- Time spent purchasing groceries can be devoted to my gym.
Frustration
- Finding vegan milk is difficult in the store.
- My neighborhood has no supermarket.
- Due to a hectic work schedule, I cannot go shopping.
Rashi Bhatt
40, Housewife
Mumbai, Maharashtra
40, Housewife
Mumbai, Maharashtra
Motivation
- Fresh milk delivered on time every morning.
- One place where I can get all my family's groceries.
- Drop my daughter off at school without worrying about grocery shopping in the morning.
Frustration
- The milk is not delivered on time.
- Can't find fresh vegetables.
- Can't drop daughter to school and go grocery shopping at the same time.
User Flow
Style Guide
Colors
Wireframe
Visual Design
